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History was made yesterday as Star Lager Beer announced an unprecedented partnership with not one but five of the biggest European football clubs – Arsenal, Juventus, Real Madrid, PSG and Manchester City, having a combined history in football of 544 years.
By virtue of the partnership, Star has become the “Official Beer Partner” of Arsenal; Juventus; Real Madrid; PSG and Manchester City. These five clubs also have a combined history of 87 domestic league titles, 13 Champions League titles and numerous European titles.
Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi described the partnerships as a commitment from Star, Nigeria’s foremost beer brand to bring new football experience to consumers and loyal fans of these clubs.
The significance of this new partnership bestows Star Lager beer rights to promote the brands’ association with Real Madrid; Arsenal; Juventus; Manchester City and PSG to millions of fans across Nigeria and beyond, supporting its vision to embrace an unrivalled passion of football.
The partnership, first of its kind in Nigeria by a beer brewery intends to see Star Lager actively engage consumers and fans with series of cross-promotional events and communication materials designed to enhance visibility of the European giants in Nigeria.
The ground-breaking partnerships with these clubs poses an exciting bright future for football development and viewing experience in Nigeria as confirmed by the Portfolio Manager, National Premium, Nigerian Breweries, Tokunbo Adodo. He affirmed Star’s accession as “Official Beer Partner” to these five clubs, has bought into important football assets across the biggest leagues in Europe – England, Spain, Italy and France.
The established partnership will have Star organise digital amplification of the European clubs in Nigeria, including digital promotions to drive viewership as well as providing outdoor amplification of the clubs and billboards.
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